Heineken® Silver is crafted to meet the needs of a new generation of beer drinkers. Here's why.
Kiwi low carb beer drinkers can now get their hands on a smooth new premium option with Heineken® Silver.
Perfect for Kiwi beer drinkers who appreciate easy-drinking, low bitterness lagers, this low carb addition to Heineken's iconic line-up is a crisp and refreshing lager that is 99% carb free and has only 88 calories per bottle.
Heineken® Silver is crafted with malted barley, water, and the legendary Heineken® A Yeast. And it's brewed using an ice-cold lagering process at -1° C to create a smooth and refreshing taste, without a bitter finish, while staying true to Heineken's passion for quality and commitment to premium ingredients.
“The popularity of low-carb beer has grown 22% over the past year and accounts for 16% percent of overall supermarket and off-licence sales1. In New Zealand, we anticipate the low carb category to grow to be 25% of the beer market in the next five years,” says Cormac van den Hoofdakker, Senior Marketing Manager, DB Breweries.
“Heineken® Silver is crafted to meet the needs of a new generation of beer drinkers with a lower-carb, lower-calorie recipe, making it the perfect choice for sipping at concerts, sporting events, or any occasion where friends gather to enjoy all of life's flavour,” says Cormac.
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