Want to know what you're supposed to be tasting when you try a new wine? Brancott Estate has teamed up with top Kiwi comedienne Mel Bracewell to talk you through it - brace yourself!
Brancott Estate has partnered with top Kiwi comedienne Melanie Bracewell to inject a playful new twist to wine reviews and pairing. Through a series of hilarious videos, with more to come, Melanie gives us the lowdown on Brancott Estate’s exceptional range of wines, each with a unique and relatable personality.
Rather than traditional tasting notes, Melanie’s hilarious take on each varietal’s personality gives consumers a new appreciation of each wine and its characteristics; from Chardonnay being the friend that says, “OMG I’m hanging out with my favourite humans!” to the Pinot Gris as, “people who like to give experiences not material things, and definitely goes to Bali once a year.” – each identity immediately bringing to mind vivid images of those we know and love.
Brancott Estate’s ‘Taste Life on the Flip Side’ DNA and campaign invites consumers to taste the Kiwi originality through Brancott Estate wines much like Melanie’s style of comedy, creating the idyllic partnership.
“I couldn’t think of a better partner to work with – I'm a big fan of wine and Brancott Estate has always been one I reach for… it's been so fun being able to make a mini comedy series about each wine. It's a match made in heaven!”
Melanie’s videos will have consumers in fits of laughter, as she tastes and talks through the key personality notes of each varietal: from Sauvignon Blanc, Rosé, Pinot Noir and Chardonnay to Pinot Gris.
Eric Thomson, Global Marketing Director of Pernod Ricard Winemakers said “Brancott Estate is all about doing things differently, so teaming up with Melanie was a no brainer. Her unique style and personality, paired with our shared flipped Kiwi thinking, has allowed us to create some really fun content - something we hope New Zealanders enjoy!”
So, what are you waiting for? Grab your favourite Brancott Estate wine, get ready for a giggle and check out Brancott Estate and Melanie Bracewell’s unfussy wine series on @Brancottestate and @melaniebracewell. Be sure to stay tuned, more hilarious Brancott Estate x Melanie Bracewell wine videos to come!
Sauvignon Blanc
Chardonnay
Pinot Gris
Pinot Noir
Rosé