It's Negroni Week, and we're celebrating the bonds between Campari, the iconic Negroni and the world of mixology, with fundraising proceeds going to charitable partner Slow Food – a worldwide movement of local communities and activists across more than 160 countries seeking to change the world through food and beverage.

Since the cocktail’s creation in 1919, Campari has been the red heart of the Negroni, a cocktail which showcases the unique flavour profile of Campari and is now one of the most-loved cocktails globally.

Founded in Milan in 1860 by Gaspare Campari, and pioneered by his son, Davide, its secret recipe has not been altered since. Campari’s unique and multi-layered taste is the result of the infusion of herbs, aromatic plants and fruit in alcohol and water.

The Negroni’s rise in popularity wouldn’t have been possible without the  skill of bartenders sharing their talent with the world; these connections will be at the core of Negroni Week 2023 activations, strengthening the mutual appreciation between Campari, global bartenders and Negroni enthusiasts worldwide. 

To make your own Negroni at home, try one of these exquisite recipes: 

NEGRONI

One fateful evening in 1919, a certain Count walked into his favorite Florence bar and ordered an Americano… with a twist. Instead of soda water, he ordered a mix of Campari, rosso vermouth and gin.

His name was Count Camillo Negroni – this week we celebrate him!

30ml Campari | 30ml gin | 30ml rosso vermouth

Stir ingredients over ice and strain into short glass over large ice block Garnish with an orange slice.

AMERICANO

As soon as Gaspare Campari released his legendary red bitter in 1860, the Milanese began mixing it with rosso vermouth to make a cocktail called a Milano-Torino. This drink was far too bitter for travelling American tourists, so to appease them soda water was added, thus called The Americano in their “honour”.

30ml Campari
30ml rosso vermouth
soda water, to top up

Add first two ingredients to highball glass. Fill glass with ice and top with premium soda water. Garnish with orange slice.

NEGRONI SBAGLIATO

Whilst it may have gone viral in 2022, it was created 50 years earlier. In 1972 at Bar Basso in Milan, a bartender mistakenly used prosecco instead of gin to make a Negroni, hence this drinks name – The Wrong Negroni.

45ml Campari
45ml rosso vermouth
120ml prosecco

Fill large wine glass with ice and all three ingredients. Garnish with orange slice.

Click here for more information on Negroni Week. Tag and Follow @camparinz and share your experience using #CAMPARI #NEGRONIWEEK #NEGRONI #NEGRONIWEEK23