Leading Kiwi RTD brand, Pals, has released the latest addition to its core range of six thirst-quenching flavours - Vodka, Red Peach, Yuzu and Soda.

Affectionately coined ‘the red one’, the new Pal is packaged in a pastel red can and combines juicy sweet notes of Red Peach with Yuzu, a Japanese zesty citrus fruit with triple-distilled vodka and soda.

“A lot of thought and consideration went into deciding the new flavour. We wanted to make sure it ticked all the boxes; original, refreshing, light and felt naturally part of the Pals family.

The team taste-tested and refined more than 100 different iterations to land on the winner - the sweetness of red peach, combined with the zestiness of yuzu made for a delicious final result we’re super excited to share” says Pals Co-Founder/Director, Nick Marshall.

Thanks to this dedication to flavour perfection and the team’s original approach to marketing, Pals has transformed the category since its 2019 launch, reaching ‘cult-status’ and capturing a generation of drinkers wanting a healthier alternative without compromising on taste or brand experience.

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Kept Us Guessing

“We had a bit of fun with this launch, keeping everyone guessing. We wanted to play on Pals fans dubbing their favourite flavours using the can colours e.g ‘the Purple One’, which is truly unique to the brand, so we took out billboards across the country and turned them red with a date, logo and copy reading ‘The Red One’ to get everyone talking. It’s been very entertaining hearing everyone’s guesses and we’re excited to finally be able to announce what it is and hear what people think,” - says Pals Co-Founder/Director, Mat Croad.

Pals has continued to go from strength to strength since launch, with the announcement of multiple local and global partnerships. The latest of which includes a three-year deal with Live Nation, which will see Pals bring the full range of its drinks to Kiwi music lovers at the world’s leading live entertainment company’s events and venues across New Zealand. Other partnerships include New Zealand Cricket, NZ Ski and Sky Stadium.

A Light Touch

Like the rest of the Pals range, Pals Vodka, Red Peach with Yuzu and Soda is made with premium ingredients and all-natural flavours. It is also vegan, gluten free, has no artificial colours, sweeteners or preservatives and only has 32 calories per 100ml. Pals Vodka, Red Peach, Yuzu and Soda is now available at Liquorland. 

A popular Pal

Since launch, Pals has been continuously recognised on the world stage, winning prestigious global alcohol awards. Most recently at The Hard Seltzers Masters 2022, international awards choosing the best seltzers in the world, Pals took out the top prize of ‘Master’ for its Peach and Passionfruit flavour along with five additional gold awards for other flavours in the Pals lineup.

These accolades are testament to Pals’ relentless approach to product development, with each flavour going through vigorous rounds of testing and refinement until the perfect result is found. The development of Pals Vodka, Red Peach with Yuzu and Soda is no exception, with its delightfully unexpected flavour combination set to follow the gold-standard suite of all existing flavours.

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