Beer news

Alcohol unplugged

The ingenious new beer you can drink no matter what else you’ve got going on

Increasingly around the world, people are looking for minimal alcohol options they can have while still enjoying the social aspect of drinking. Whether it’s at lunchtime, after the gym, mid-week, if you’re the designated driver or even when you’re feeling a little under the weather, more of us want options that still taste great and don’t mean you have to be on OJ all night.

beer, heineken

Which is why Heineken 0.0 has been storming it amongst consumers since its launch late last year. This beer from the famous Dutch brand is twice brewed and fermented with 100% natural ingredients before having the alcohol gently removed, and has less than 0.05% alcohol by volume from the natural brewing process (by comparison, the average beer ABV is 4.5%). The really great part? It still tastes like a regular premium beer, and not only does Heineken 0.0 let you stay sharp when you need to, it also has only 69 calories per bottle. Finally, a minimal alcohol drinking option, with no trade-off at all.

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