New Zealand wines

Villa Maria debuts new look

It's one of the most recognisable brands in New Zealand; now iconic Kiwi winery Villa Maria is unveiling a brand new look for their range

Heralding a new era, the much-loved Villa Maria wine range has launched a new premium look for its entire wine portfolio, starting with their Private Bin range.

Fresh, modern and reflective of the brand's exceptional quality and 60-year heritage, the redesigned packaging is fresh, modern and evolutionary. The design is the result of in-depth global research, combining immersive virtual reality with cognitive psychology - in other words, it's designed with Villa Maria shoppers in mind.

The Villa Maria Private Bin range includes the fruity Chardonnay, the aromatic Pinot Gris,  perfumed and lychee-forward Gewürztraminer, citrus floral flavour of Riesling, the enormously popular Sauvignon Blanc, and the strawberry hit of Rosé.

The Villa Maria lower-alcohol Private Bin range includes Light Sauvignon Blanc, Light Pinot Gris and Light Rosé, while reds include the spiced cherry notes of Pinot Noir and the berry-rich Merlot

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