Industry News

Taylors’ Award-Winning Promised Land Wines Just Got Super Gorgeous

Read on to discover the story of the cute Promised Land seahorse, and the Australian fine artist behind the wines’ new labels

South Australian family winery Taylors has won more accolades than you could shake a vine at, and last year was named the world’s most-awarded winery. They’ve just relaunched their delicious and affordable Promised Land range of wines, with stunning new labels created by Australian fine artist Catherine Abel.


Taking inspiration from Taylors’ winery location, Abel’s designs feature flora and fauna found in the vibrant landscape of the Clare Valley wine region. “Our family is incredibly proud and passionate about the Promised Land range, and the unique illustration truly captures the lush and fertile nature of our home in the Clare Valley,” says Mitchell Taylor, third-generation Managing Director and Winemaker at Taylors.


The iconic seahorse that has been a main feature on the label since the range launched 20 years ago, harks back to the early days of Taylors Wines when, while digging the first dam on the property, the family unearthed tiny fossilized seahorses. This incredible discovery confirmed the Taylor family’s belief in the promise of the land and its rich, fertile soils – ideal for crafting world class wines.


These wines aren’t just delicious, affordable and gorgeous, since they launched in 1998, Promised Land wines have won over 650 medals and trophies, including a Gold medal at New Zealand’s New World Wine Awards 2017 for the Promised Land cabernet sauvignon 2016. 

The Promised Land range consists of classic South Australian varieties including shiraz, cabernet sauvignon, merlot, shiraz cabernet and cabernet merlot. The range will also welcome a new addition to the collection, a lush and silky South Australian pinot noir, a perfect lighter red for afternoon drinks or a lazy Sunday lunch. Promised Land range, RRP $13, 750ml


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