Johnnie Walker has come a long way since two bottles of their blended whisky were introduced to the shelves of John Walker's small grocery store in Scotland. We have a branded leather bag and ice mold Johnnie Walker set to give away, along with a copy of the book that tells this amazing story of global success.
Two centuries ago, a small Scottish family firm went to extraordinary pains to ensure their Johnnie Walker brand of whisky was sold more than any other. As family diaries reveal, they were relentless in promoting and advertising their product, making a number of technological improvements to their distillation process so their whisky provided consistent levels of taste and quality - something which had previously been wildly inconsistent.
Described as 'stubborn, thrawn and hard as nails', the Walker family took no prisoners in their determination to transform scotch whisky from its status as 'illicit bothies [bottles] in sequestered glens onto the world stage. Written by Nick Morgan, A Long Stride, published by Canongate, tells the story of how this determined family turned scotch whisky into Scotland's gift to the world.
We have a copy of A Long Stride by Nick Morgan to give away, along with a very stylish travel bag and two ice molds. This classy giveaway is the perfect gift for the whisky lover in your life - especially if it's a gift to yourself! Fill in the form below to be in to win.