Industry news

A barrel of fun

To celebrate their 150th birthday, Jack Daniel's has announced the Jack Daniel's Barrel Hunt - a global scavenger hunt that will unite friends of Jack across the globe

Too old for a scavenger hunt? Never. Especially when whiskey is involved.

In celebration of reaching 150 years, Jack Daniel's Tennessee Whiskey – the oldest registered distillery in the U.S., announced this week the Jack Daniel's Barrel Hunt.

Starting on July 1st, at the original home of the distillery in Lynchburg, the hunt will visit over 50 countries (including little old New Zealand!) across 90 days. 150 handcrafted whiskey barrels will be hidden across the globe with four barrels dedicated to New Zealand. 

Throughout the hunt, fans can find clues on local Jack Daniel's Facebook pages to help them get closer to finding the hidden whiskey barrels. Get the clues right, and you'll get the chance to win unique, specially designed prizes celebrating the 150th anniversary.

Excited? Yes! 

For more information on the hunt, alongside rules and regulations, dates and locations, visit

Click and Collect

Just one click. That’s all it takes to grab your weekend cocktail essentials from your local Liquorland thanks to Click and Collect.

Simply choose your desired tipples, pay at the quick ’n’ easy online checkout and voilà – your purchases will be ready and waiting for you at your Liquorland store of choice.