Speight's, New Zealand's best-selling beer brand, has released a new 0% lager in response to increasing demand
Off the back of Speight's Summit Ultra's soaring popularity, Speight's has now released Speight's Summit Zero lager, the first zero alcohol beer under the Speight's brand.
With the lighter beer category (1) growing by 24% (2), there is clearly a market for great-tasting beer with all the flavour but less alcohol. Drinkers are loving the Speight's low-carb Summit Ultra, and creating a no-alcohol option was the obvious next step.
Speight's Summit Zero was created in response to a growing demand for low and no-alcohol beer. Recent research obtained from Speight's supplier Lion revealed that eighty nine percent of people interviewed in an independent study believe they are responsible for their own health (3), and Speight's expects the new Summit Zero 0% to be a huge hit as we head into spring and summer.
1: Lighter options include Low/No Alcohol, Low Carb/Cal and Free From (eg Gluten Free)
2: June MAT Scan Nelson
3: Consumer research source: Lion Usage & Attitude Study, 3000 interviews, NZ representative, Kantar 2019