To mark Asahi Super Dry’s 30th anniversary, Asahi Super Dry has launched a limited-edition collection of 30 pairs of sneakers that’s anticipated to be one of the most coveted sneaker releases of 2017.

Brought to life on ASICS Gel Lyte III sneakers, the collection features five designs which represent and celebrate the Asahi brand, history and lifestyle. Four designs pay homage to Asahi’s signature range, referencing the Silver Can and the Black Asahi Super Dry Box in a dark pallet of greys and blacks with eye-catching red accents. The fifth design, Minka, represents traditional Japanese housing and features a lighter pallet of tan and taupe with contrasting black laces. Each design is fitted with custom features including laser etched Asahi logo lace lock sets, interchangeable lace sets, dust bags and limited-edition packaging.

The Asahi x ASICS sneaker collection is exclusive to New Zealand, giving local sneakerheads, fashion enthusiasts and Asahi-drinkers the chance to add a pair of the limited-edition sneakers to their collection.

With only 30 pairs in existence, these shoes are bound to become an instant collectible. The shoes are not on general sale, but there is one five-piece collection comprising every style available to bid for until tomorrow, 24th November, via Trade Me here. All proceeds will go to New Zealand Red Cross.